Suzuki Grand Designs TVC
Towards the end of last year we (Our Vision) were engaged to create a Grand Designs inspired TVC for Suzuki who are sponsors of Grand Designs Australia. As usual we had a tight timeline to turn it around in. The animation went from previz to final in one week, over the next week we rendered an comped.
We used our own animation rig on the car that I wrote sometime ago which let me animate it very quickly. The rig I guess is a cross between simulation and straight animation which lets us have total control over all parts of he car.
Below is the first render test we did with animation on the car. I actually preferred this camera animation but we thought it was a bit much for the subject matter and in hindsight I think we were right.
You can see all the work Our Vision has done for Grand Designs Australia and the Suzuki Grand Vitara TVC on Lifestyle channel.